These days it seems like every business has gone digital. Fire up a few social media accounts, set up a basic website, and you’re good to go, right? Not so. In fact, the bare minimum could leave you in the dust. A good business should have a strong web presence certified by an expert. Learn what it takes to be a good web designer and why hiring web professionals, such as those at Success City Online, can take your business to the next level.
Why Good Web Design Is Important
Many template-based, DIY web services seem creditable; however, there’s much more to web design than looks. You need to know what goes on in the back end, how content interacts with other channels, and how you can build a network that inevitably leads customers back to your site. Solid web design should help your business grow by drawing potential new clients in.
What a Good Web Designer Needs To Know
Good web designers understand the underlying principles of web design and stay on top of them as practices evolve and change. With that, they should know how to optimize your site to look great no matter what medium it’s used on. To do this, they must know how to employ search engine optimization (SEO) and search channel optimization (SCO) to drive traffic to you.
Learn more about SEO and how it can help grow your business here.
They also recognize the importance of typography. They know what fonts are best to use and why you should avoid the detested Comic Sans. This is what makes your site readable by web crawlers, search engines, and human users. They then apply design principles and color theory to make the information naturally flow from one point to the next, easily guiding the visitor where they need to go.
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Above all, a good designer is a software expert. They are familiar with the latest design programs and content management systems. They understand the difference between a user interface and experience and how they work together to create a seamless whole.
Professional web designers are disciplined, patient, and adept at everything from good grammar to graphic design. Trust that a web expert at Success City Online will help communicate your brand’s strategy and culture so that you can grow your business.