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Periscope 101

What is Periscope?

Periscope is a new kind of platform that can be regarded as a live TV station. It is a live streaming video mobile app, that allows Periscopers to have live discussions and feedback from their viewers.

Have you ever used Skype? Well, the same idea goes for Periscope except for the fact that you can actually stream your video to the entire world instead of just conferencing with just one person. It’s like having your own “on the go” broadcasting station.

Periscope, just like other social media platforms, has its own lingo or terminology. In order to better understand how to use it, one must first understand its language. So, here’s a list of some of the terminologies in Periscope:

  1. Periscopers – This is what you call a person that is actually active on the Periscope platform. This is pretty much like the idea of Twitter users being called “tweeps.”
  2. Scope – Periscopers can broadcast a video to a wide variety of audience. Every time a scoper broadcasts a video, he or she is actually broadcasting a “scope.”
  3. Hearts – Much like the “Like” button on Facebook, Periscopers can actually like or love a specific broadcast by giving each other “hearts.”

Anyone can sign up for Periscope by linking it through their Twitter accounts. If you don’t have a Twitter account, you can create a Pericsope account by linking it to your mobile phone.

Why is it important for businesses to use Periscope?

Periscope can be important for businesses in terms of advertising. In fact, over one million users joined this platform in its first week from launching. It is a good way for businesses to interact with their target market and transcend a new kind of communication to a huge variety of audience.

 

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