Search Engine Optimization
Optimize your website for search engines and get it found by potential customers.
At Success City Online, Search Engine Optimization (SEO) is not just for the privileged…it is a right for every website. That is why we build SEO into our designs. There are many tools and techniques used to improve SEO. Building the website properly is the first and most important place to start.
Our goal is to have your new website (or your new redesign) to reflect the best SEO practices to date. We begin the project with an analysis of your current website, as well as that of your competitors. Next, armed with a list of needed repairs or new strategies, we get started during our design process to make sure each element is in place. We want to make sure that the most accurate and relevant keywords are used to bring your website to the top of Google search.
On Page Optimization:
- Website audit, competitive analysis and keyword research – We review the keywords and phrases of successful websites and create and/or suggest changes to your content.
- Deep linking – Linking content on your site to other key words and phrases is a technique called deep linking (or internal linking) that knits a website together.
- Meta Data Optimization – Creating correct title and page descriptions.
- Header Tags – Called H1 and H2 tags. These are like the chapter and subchapters of a book on web pages. They help search engines sort through your site to better understand it.
- Image ALT Tag Optimization – We make sure images are identifiable to search engines with an ALT tag. This also enables those who are visually impaired and using devices to “see” web content to understand what a picture represents.
- Set up sitemaps – a sitemap is needed to inform the search engines about the content on your site and how often it’s updated.
- Create custom 404 pages when visitors go to a link that is no longer active, a 404 page helps direct the visitor back to the correct link or to the home page.
- Create favicon – A favicon is a unique identifier that you see in the address bar of a browser. It is often a tiny representation of the logo.
- Checking links – it is important that every link on your website is active and meaningful. Broken links are a negative indicator to search engines.
- Checking for loading speed – a websites load speed is very important for both search engine optimization and the user experience. Visitors will simply not wait for a slow website to load and they will go elsewhere.
- Checks on all sizes of screens and devices – A website design that translates beautifully on all devices is an absolute must now. Most traffic online is now on mobile devices and as such, your website must respond.
- Submitting the site to search engines – We don’t wait for the search engines to find your site. We submit your newly created or update d website to the major search engines for you.
- Setting up Google Analytics – Google Analytics is an important tool for accessing much data about the performance of your site.
- Setting up Search Console – Search Console (AKA) Webmasters Tools is another offering from Google that performs many useful functions such as diagnose and inform about errors or issues on your website.
Off Page Optimization (see website package page for details)
- Press Release writing.
- Blog submissions to popular blog syndication sites.
- Content writing – creation of keyword optimized page content to drive in more traffic to your website.
We install the following plugins:
- Wordfence for security
- SSL Certificate (see website package page for details)
- Wp rocket for caching
- Contact form 7 with flamingo for saving emails
- Content delivery network CDN