Vegas Beyond the Strip
Vegas Beyond the Strip is a division of RainMaker Productions dedicated to streaming the sounds of Vegas to the world! Subscribers can enjoy music and shows right in the comfort of their own home, performed by some of Las Vegas’ most talented performers.
RainMaker Production reached out to us with the hopes of growing and branding their new streaming service “Vegas Beyond the Strip”. We were asked to build a new site and bring in visitors from social media, with the ultimate goal of gaining more subscribers.
We began by updating their current social media profiles to reflect the new Vegas Beyond the Strip name, colors, and branding. We took their existing video performances and created short snippets that were easily shareable on social media. We also create graphics and animations showing devices playing various shows to let users see how versatile the streaming service was. Once we had the social media content prepared, we started using Facebook advertising campaigns to get users to view the video snippets and visit the new website.
In addition, we regularly engaged with the talent who were involved in the performances and other musicians with similar musical interests.
Within 3 months, Vegas Beyond the Stripo has had over 6,103 website visitors and 65,000+ video views from social media alone.