Railroad Pass Hotel & Casino
In April 2015, the new owner of hotel and casino approached us for social media support. Railroad Pass’ Facebook page has not been updated for years, and has not grown any fans since it was created. Railroad Pass Hotel & Casino needed a social media makeover, and our social media team was more than happy to take on the project.
The Brief
In April 2015, the new owner of hotel and casino approached us for social media support. Railroad Pass’ Facebook page has not been updated for years, and has not grown any fans since it was created.
Railroad Pass Hotel & Casino needed a social media makeover, and our social media team was more than happy to take on the project.
The Results
12,000+
Facebook Fans
4,570+
Instagram Followers
100+
Average Likes and Comments per post
Strategy
In 2014, Railroad Pass Hotel & Casino had less than 1,000 fans on Facebook and now they have over 12,000 fans. Our team posted unique and relevant content daily and hosted social media contest, which generated traffic to their casino. We also created their Instagram account and have successfully gained over 4,573 followers organically. Each post also received an average of 100+ likes and comments.
In the course of two years, Railroad Pass Hotel & Casino social media accounts have reached an extensive number of users online and have developed a community of engaging fans.