DP Air Corp

DP Air Logo
DP Air (DPA) specializes in comprehensive and green solutions for data centers and other critical environments. They are a one-stop shop for consulting, design and build services, critical power, data center, and commercial HVAC. For more than 30 years DP Air has been trusted by 49 of the Fortune 100 companies as well as thousands of medium and small businesses.

The Brief

DP Air Corp. approached us unaware of how to use social media. They asked us to manage their website and all social media platforms to promote their services to their specific audience in certain locations.

The Result

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Facebook Fans Gained
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Unique Social Media Posts Created
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Link Clicks

Strategy

To create a strong and professional presence online, we created and optimized all of DP Air’s social media profiles and developed a plan to get employees more involved in social media marketing.

We first claimed and verified their social media accounts for multiple locations in California, Arizona, and Nevada. After we have completed this process, our team then developed a content marketing strategy to boost brand awareness and highlight their great portfolio. We incorporated their services with posts that acquired humor and useful information, showcased several successful projects, monthly blogs, and introduced the company’s greatest assets, their employees.

We used compelling photos of projects to highlight their services and help build brand awareness. We created and used graphics to share tips and promote their data center solutions. These graphics have a consistent look and feel to ensure they are easily recognizable as well as supporting DP Air Corporations’ overall image.

In addition, we worked closely with their Chief Operations Officer to promote a fun and positive company culture offline and online. Every month, our team would propose event/content ideas to engage DPA team members in social media marketing. We would also train their staff to use social media apps and tools to help them create more compelling photos and videos.

Over the past 12 months, more team members have become more engaged. Many of them submitted countless photos of their work environment and company outings. This type of content has helped DP Air reach a larger network to share the company’s culture and news.

With our branding and marketing strategies, the company has gained over 13,000+ Facebook fans, 4,800+ Instagram followers, and 1,100+ Twitter followers.

DP Air Facebook Post 2

Ready to Get Started?