Nevada State High School
Nevada State High School is an early college charter school for juniors and seniors who are in high school. Students learn to excel in their college courses and their future careers by attending college courses.
The Brief
Nevada State High School asked our team to help them with social media in January of 2017.
Our focus is brand building plus Increasing student enrollment via Social Media. Our goal is to increase engagement from students, parents, and Las Vegas locals to maximize the school’s exposure and continue to increase the number of people engaged with the school.
The Results
10,341+
Link Clicks
21,459+
Minutes of video Content Viewed
11,245+
Accounts Viewed NSHS’
Instagram Stories
Strategy
Nevada State High School asked our team to help them with social media in January of 2017.
Our focus is brand building, student enrollment, and increasing website traffic via Social Media. Our goal is to increase engagement from students, parents, and Nevada locals to maximize the school’s exposure and continue to increase the number of students registered at the school.
We began with a general clean-up of their existing accounts including Facebook, Instagram, Twitter, Google My Business, and YouTube. We also created a new Pinterest profile. We set specific goals, or key performance indicators (KPI’s) for each quarter to measure our results. One of our first goals was to have the most page fans out of the five schools we were watching, and we achieved it. Now, we want to continue to increase their website traffic from social media
We use compelling photos of events and activates to highlight everything unique about the school and attract potential students. We have created several attention-grabbing graphics that are on-brand with the school’s image and messaging to help encourage users to visit their website and learn more. In addition, we have captured and edited videos featuring students, staff, and activities. We also helped to create monthly blog topics that provide useful information and drive traffic to their website.
Since Nevada State High School began working with us, they have gone from 4 campuses to 8. They have reached 7,000+ Facebook fans, 1,800+ Instagram followers, and 1,200 + Twitter followers.