Do you feel like your company is moving forward but that your website is stuck in the past? Don’t worry – that’s normal! The first quarter of every year is a time for reflection on what assets work best for your company and what can afford to be cut as you evaluate the year-end earnings. In this day and age, reaching your target audience with an optimized, modern website is crucial to success, regardless of what your industry or field specializes in. Spending a little extra on ensuring you have the best website available isn’t a luxury, it’s a necessity – but it doesn’t mean you have to spend a fortune doing it.
The new year dawning on us is a great time to evaluate whether or not it’s time to update your website. Most websites require basic formatting updates every 2-3 years, but that’s not the only reason you should consider updating. If you want to stay competitive in your market, having a new or updated website is a near necessity. A consumer-based website (say, for selling a specific product) leans heavily on what web trends are popular at the time. Do you have purchase incentives that pop up when your customer stagnates too long on a page? No? Do your competitors? Probably. Early 2018 is a great time to reach out to a trustworthy company that will be able to help you reach and keep your clients throughout the year with a modern, enticing website.
Speaking of your competitors, have you seen their sites lately? Staying competitive in your market, whether it’s sales or a more technical field, is crucial to your business’ success. Over 80% of Internet users say that a company’s website helps them make decisions on whether or not to use that company or seek a different one. Don’t be afraid to check out the competition and bring a list of what you liked to your website consultation so that you can build the best site in your market.
Maybe you’re launching a new product this year. You know it’ll be an amazing product that your client base will love and that will speak to a whole new world of people that need your services. Why not introduce a new website along with it? Contrary to popular belief, you don’t need to spend that much money to make money. A new website won’t break the bank if you go with a company that you can trust, and the added features and functionality will have your customers coming back to you time and again.
Whether you’re tired of your look, want to keep up with the competition, or are trying something new and exciting, the new year is a great time to introduce a new site. With digital marketing agency Success City Online, you get a whole new way to wow your customers with modern technology and functionality without affecting your bottom line. Why wait?