Off-site SEO tactics often rely on backlinks and link building. This is a common practice known for every SEO expert, especially since it is considered to be highly effective. To help you develop your link building strategies even further, here are several tips you need to know.
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Competitor research is often done when planning an SEO campaign. What most site owners fail to realize is that the same research can be used to expand your link building strategy and off-site SEO.
You can use web tools to find out more about which sites are linking back to your competitors. The idea is really simple: if your competitors can get backlinks from those sites, you can too.
With the result of the research in hand, you will have a list of more sites to engage when trying to get backlinks. Just work your way towards building relationships with these sites and you will get a substantial SEO boost from the new backlinks in no time.
Save Dead Backlinks and Improve Your Keywords
The algorithms behind search engines are changing rapidly. The keywords that used to be effective – such as generic keywords related to your industry – are now no longer as good. Instead, keywords that are specific and focus more on the users are far more effective.
You may have hundreds of backlinks from past SEO campaigns, but not all of them may still be working and supporting your current SEO efforts. It is a good idea to review the backlinks you have every now and then.
When you find dead backlinks (i.e. a backlink that links to an old domain name or a chanced permalink structure) you can easily contact the site owners to get them updated. While doing so, be sure to also include any adjustments you want to add to the keyword used or other elements of the backlinks.
Convert Mentions into Backlinks
One of the things I picked up was that a lot of websites are actually mentioning my brand, but they are not necessarily linking back to my page.
This is definitely a missed opportunity. The articles already mention my brand name, so why can’t they be converted into backlinks? As it turns out, there is a way of contacting the site owners who have mentioned my brand; it is as simple as asking for a backlink, really.
If you are working with a reputable SEO company like Success City Online, be sure to have the team incorporate this approach as part of the SEO strategy for your website. No more missed opportunities this way.
We’ve talked about three practical tips on how to build backlinks in this article. Give them a try and you will see a noticeable difference in your site’s overall SEO performance almost immediately. For more SEO tips and tricks, be sure to stay tuned right here on this site!