Because most consumers make purchasing and service decisions online, it is imperative to know how to make a website look professional. Your first impression on potential customers can make the difference in conversions, so it is essential to have a professional and organized design. Tried and true, these tips are vetted by our team of website builders in Henderson, Nevada.
What To Put In Your Web Design Backpack
We keep four essential strategies in mind when building websites. Without these four essentials, the site will not be usable for potential customers. Above all, website design goals should get to the bottom line quickly. To reach your website goals, make sure to keep these in mind:
● First impressions matter
● Make smart style choices
● Ease of navigation is vital
● Get to the bottom line
First Impressions Are Everything
You’ve probably heard the adage, “Don’t judge a book by its cover.” It is ironic, but this is not how our brains work. A viewer will make a judgment on your website within about 5/100 of a second — so quality matters. If a viewer’s experience with the website frustrates them, it can cost the company sales; website experience is the difference between a click-in and a click-out.
Choose Your Style Carefully
Keep your design simple. The more complicated, the more distractions from the action you want customers to take. Keep your needs organized. Trying to implement too many designs and elements will distract your audience. Your site style needs to introduce your brand and not take away from it. An overly complicated design turns away viewers.
Ease of Navigation Is Paramount
Navigation is key. If customers don’t find what they want quickly, they’ll get frustrated and move on. Intuitive design is easy to explore, puts popular links in accessible places, and includes easy-to-use features.
You may be familiar with some helpful features from your own website experiences. Incorporate a contact page so customers can reach out to give you their business. Another popular feature is a live chatbot. These features give customers easy access to what they need to continue engaging with your business.
Get to the Bottom Line
The bottom line: what action do you want customers to take? Knowing your message to customers and incorporating it across the website will increase the likelihood of business conversion. A term coined by Rachel Miller during the 2022 Social Media World is to, ‘wear the bumper sticker.” Your first impression on the customer should tell viewers what you do and what you want them to do. Then, across all messaging, wear this ‘bumper sticker.’
Your Website’s Appearance Matters
Your website is the centerpiece of your online presence. If you’re a first-time website owner or need help maximizing your current one, you’ve come to the right place. Let a professional website builder in Henderson, NV, create yours. From design goals to the final implementation, we have you covered. Get results with Success City Online, or give us a call today!