Understanding Your Senior Audience

MARIA

CEO OF SUCCESS CITY ONLINE

MARIA BAILEY

DAN

EDITOR OF THE VEGAS VOICE

DAN ROBERTS

Host by: Maria Bailey – CEO of Success City Online and Dan Roberts – Editor of The Vegas Voice

Date: March 26,2024 Time: 1:30 Doors open seminar, from 2-3:30pm senior demographic

Location: Sahara Library 9600 W Sahara Ave, Las Vegas, NV 89117

UNDERSTANDING YOUR SENIOR AUDIENCE:

“Decoding the Senior Market”
Know Your Audience Inside Out
Master the Demographics, Lifestyles, and Purchasing Power of Nevada’s Seniors

  • Debunking myths and stereotypes about seniors
  • Segmenting the senior market: age, income, lifestyle, tech savviness
  • Senior values: security, health, family, community, legacy
  • Senior decision-making process: rational vs. emotional factors
  • Common challenges faced by seniors: scams, loneliness, health concerns

BUILDING TRUST AND CREDIBILITY:

“Crafting Content and Advertisements that Convert”
Mastering the message and getting results.

  • The importance of authenticity and transparency
  • Building long-term relationships with seniors
  • Leveraging word-of-mouth marketing and testimonials
  • Partnering with trusted senior organizations and influencers
  • Creating a senior-friendly brand personality: approachable, respectful, helpful
  • Content marketing: creating valuable and informative content for seniors

EFFECTIVE MARKETING CHANNELS AND STRATEGIES:

“Digital Dominance”
Senior-Centric Online Strategies: Social Media, Email, and Beyond

  • Traditional channels: print media, radio, TV, direct mail (with a twist!)
  • Digital channels: websites, social media, email marketing (senior-friendly design and content)
  • Experiential marketing: events, workshops, demos, personalized experiences
  • Influencer marketing: partnering with seniors who have a following

EXAMPLES, BEST PRACTICES AND WRAP UP:

  • Real-world examples of successful senior marketing campaigns
  • Analyzing the “why” behind each success story
  • Adapting best practices to different industries and products
  • Avoiding common pitfalls and mistakes
  • Recap key takeaways and actionable insights