The COVID-19 pandemic brought people indoors and in front of screens for unprecedented amounts of time. They fill that time by browsing social media and among other things! More people are searching for new brands and products through social media than ever before. You have an incredible opportunity to reach new clientele through your existing … Read more
More people than ever before turned to social media in 2020. The year of staying-at-home brought an influx of changes to the social media landscape. Traditional business practices, such as signage or in-store promotions, were suddenly no longer effective as consumers never went inside a brick and mortar store. Online retailers who stayed on top … Read more
The holiday season is both an amazing and challenging time for social media marketers. The good news is more people are engaging on social media during the holidays than at other times throughout the year. The downside is other companies are well aware of this and ramp up their advertising. The competitive sphere is just … Read more
Social media has evolved far past the days of sharing your turkey sandwich and waiting to see if your friends like it. A marketing tool for small and large businesses alike and been so integrated into a company’s success that it’s nearly impossible to manage without a social media marketing agency working with you on … Read more
Modern-day professionalism extends far beyond wearing a suit to the office. A large percentage of employers look at your social profile before hiring you; some of them continue to look once you fill the position, so a simple one-time clean-up isn’t an option. Keeping your social media professional at all times will ensure you have … Read more
Instagram continues to be one of the most popular social media platforms. Unlike other social media apps, Instagram has always put visuals at the core of its content. Brands will need a different approach compared with what they may utilize for other platforms like Facebook and Twitter. Learn why every brand needs to create an … Read more
Social media has become a staple of everyday life that most people simply couldn’t get away from even if they tried. The consistent influence of businesses have taken to social media to market their products, services, and connect to their audience in a way they were never able to before. Exactly how to go about … Read more
The more people join social media the more complicated it becomes. Advertising a business on any social media platform seems to become increasingly difficult each year. Competition is fierce; before the advent of Facebook, Instagram, and Twitter you would take out an ad in your local paper and post flyers. You may get a few … Read more
As we swing toward another new year, we must take a moment to reflect on what’s changed in the social media world. 2019’s social media was the ultimate rise of live streaming for businesses, a sharp decline in youth’s use of Facebook, and TikTok’s birth. What does the 2020 social media landscape look like? While … Read more
We get it – having a clear voice in the craziness which is social media can be hard! If you’re left wondering why your social media marketing campaign just isn’t getting the return on investment you want, you may be ignoring the dos and don’ts of social media for business. To have a successful business … Read more