These days, everyone from digital influencers to major corporations has heard of search engine optimization or SEO. Have you, however, heard of SCO? SCO is the latest evolution of internet marketing, and it’s becoming every bit as essential as SEO. Let’s check out the similarities and differences between the two, why SCO matters, and how … Read more
People Google things so frequently that Google has become a verb instead of just the name of a website. Search engine organic traffic is an incredible way to gain new customers and an even better way to stay relevant in the eyes of existing ones. You need to understand what makes search engines like Google, … Read more
Over 3.5 billion searches are done every single day across the world. Each Google page displays between 10 – 15 results. These numbers illustrate just how few chances you have to appear in front of your target demographic. Sure, you can pay for advertisements, but even that isn’t a results-guaranteed approach. The best way to … Read more
“Siri, can you teach me how to write quality SEO which will drive customers to my website?” While Siri may not be able to think of creative blogs or intriguing web content on her own yet, she can answer quite a few things. Being able to churn out relevant answers to a nearly endless menagerie … Read more
As a business owner, you know having an online presence in the digital age is crucial to your success. Nearly every industry benefit from having a strong identity on the internet. The question is: how do you build such an identity? With web advertisements, social media campaigns, and websites all being so important in growing … Read more
As the leading search engine on the Internet today, Google is being used by more and more people to seek information, products, or services. For small business owners who want to keep up with the competition, here are the top 5 reasons why you should use Google AdWords. It’s a faster way to get traffic. … Read more
Off-site SEO tactics often rely on backlinks and link building. This is a common practice known for every SEO expert, especially since it is considered to be highly effective. To help you develop your link building strategies even further, here are several tips you need to know. Competitor Research Competitor research is often done when … Read more
Tools to Help Drive Business to Your Page We live in an age where a small business can now compete with large businesses. Because of the Internet, small businesses do not need to have the multi-million dollar advertising budget to build their brand and gain new customers. With the tools available on the Internet, small … Read more
If you look to the left your memory might be jarred and you will recall those big heavy eyesores that we all used to rely on, the telephone directory. Countless piles of them are now in landfills and a few are holding back-doors open. I still get them delivered to my doorstep, albeit they are … Read more