Search Engine Marketing

artificial intelligence SEO

SEO vs. SCO: What’s the Difference?

These days, everyone from digital influencers to major corporations has heard of search engine optimization or SEO. Have you, however, heard of SCO? SCO is the latest evolution of internet marketing, and it’s becoming every bit as essential as SEO. Let’s check out the similarities and differences between the two, why SCO matters, and how …

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timing and project scheduling

Marketing Hacks: Business Owners Finally Have Time to Complete

COVID-19 has kept us home; staying home has forced us to keep ourselves occupied. A lot of chores that have been happily overlooked before are now being checked off the to-do list. Now is a perfect time for companies to reevaluate their online marketing strategy. Polishing up your stale website and cleaning up your brand …

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Pay per click internet advertising model

Pay Per Click for Beginners

Pay per click (PPC) advertising occupies a critical cornerstone of search engine marketing (SEM). Like search engine results themselves, this advertising channel serves up ads based on the context of search engine queries. You may have noticed them around your own search engine results, appearing in a yellow or green font above the unpaid, “organic” …

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Pay Per Click written in search bar on virtual screen

Top 5 Reasons Why Small Business Owners Should Use Google AdWords

As the leading search engine on the Internet today, Google is being used by more and more people to seek information, products, or services. For small business owners who want to keep up with the competition, here are the top 5 reasons why you should use Google AdWords. It’s a faster way to get traffic. …

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Search Engines. A Powerful Business Tool!

Tools to Help Drive Business to Your Page  We live in an age where a small business can now compete with large businesses. Because of the Internet, small businesses do not need to have the multi-million dollar advertising budget to build their brand and gain new customers. With the tools available on the Internet, small …

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Must Know Basics to Get Found Online

“Must Know” Basics to Getting Found Online

You’re probably not getting found online easily or you’re just starting to kick off your website? Do you know that there more than 200 million people who use the internet just in the U.S alone? Letting your brick-and-mortar store just simply stand in its place will not invite more customers in. You must find ways …

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