Do you find yourself writing and rewriting your website in a vain attempt to increase your SEO and traffic? Many brands put their efforts into the wrong part of digital marketing. Blogging, an often-neglected component of digital marketing, is one of the most effective ways to boost your rankings and search engine optimization simultaneously.
Even those business owners who blog don’t necessarily do it correctly. If done improperly, blogging can be a huge time waste. Knowing what keywords will work and incorporating them is an art, but you need to learn if you’ll capitalize on this online digital marketing strategy! Here’s why you can no longer ignore blogging for your business.
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Build Trust by Blogging
People build trust based on your business’ actions; one of those actions is blogging. Regularly updating your website’s blog shows you care about making sure everybody stays updated. Whether you’re providing news about company developments, exciting facts related to your industry, or how-to guides relevant to your brand, blogs show you care.
Dedicating the time to post about exciting things indicates you’re an open book, ready to share trade secrets with your followers. Over time, people will grow to trust you based on these routine updates. A bonus is that blogs tend to be very sharable. One person reading your blog might trust you enough to link it on their Facebook page, spreading your business to others.
Blogging Is A Great Way to Stand Out from the Competition
Not everybody can be experts in your specific field; otherwise, they’d be competition. However, just because someone isn’t an expert doesn’t mean they’re not curious. Blogs are a great way to provide insight into compelling parts of your company. An example would be a real estate company sharing the current market status or a shoe company discussing a new design trend.
By blogging, your brand is giving consumers a peek behind the curtain at your company’s knowledge. Showing off these hidden facets via blogs increases interest in your content, which increases how highly you’ll rank in search engine results online!
The downside is if you don’t write your blog in a digestible, concise manner, people may judge your brand negatively instead of being interested in learning more. This potential judgment is why it’s so important to work with a professional company like Success City Online; they have the resources and the experience to match your brand’s voice while keeping your blogs grammatically correct.
Blogging Boosts Your SEO
Arguably the most impressive part of blogging is the SEO boost you receive from doing it! SEO is search engine optimization, and the higher your SEO ranking is, the higher you’ll show up on results from Google, Bing, or Yahoo.
A well-designed website with great SEO pushes you up results pages, allowing new consumers to find you more easily. Knowing which keywords to pick and incorporating them is an art form that only professional digital marketers are masters. It would help if you were specific but not too detailed. Relevant, but not generic.
Picking keywords is only half the battle; once you know what you want to highlight, you need to insert them into web pages and blogs organically. Blogs allow you to switch up your keywords regularly, spreading your business’s reach further without needing tons of web changes. If you or your Success City Online team member regularly blog with relevant keywords, you’ll see traffic increase without spending a fortune!
Get results with Success City Online or give us a call today!