Social media is constantly changing. Platforms put forth algorithm updates every few months that aim to increase overall user engagements. Still, these updates can sometimes hurt those of us using social media to market goods or services. Algorithms aim to provide the best possible experience to end-users. Someone scrolling through Instagram wants to see their …
Instagram is one of the most potent tools available for targeted marketing. The visual social media platform has evolved from its days of being a glimpse into an individual’s camera roll. Nowadays, your Instagram profile can portray everything from company culture to product galleries. Built-in integrations allow for paid advertising, direct sales, and extensive sharing. …
Instagram Stories for Business Owners: Do’s and Don’ts Read More »
The COVID-19 pandemic brought people indoors and in front of screens for unprecedented amounts of time. They fill that time by browsing social media and among other things! More people are searching for new brands and products through social media than ever before. You have an incredible opportunity to reach new clientele through your existing …
Ways to Boost Your Social Media Engagement in 2021 Read More »
More people than ever before turned to social media in 2020. The year of staying-at-home brought an influx of changes to the social media landscape. Traditional business practices, such as signage or in-store promotions, were suddenly no longer effective as consumers never went inside a brick and mortar store. Online retailers who stayed on top …
New Social Media Features Every Business Owner Needs to Use in 2021 Read More »
The holiday season is both an amazing and challenging time for social media marketers. The good news is more people are engaging on social media during the holidays than at other times throughout the year. The downside is other companies are well aware of this and ramp up their advertising. The competitive sphere is just …
Social Media Post Ideas That Will Make You Stand Out this Holiday Season Read More »
Social media has evolved far past the days of sharing your turkey sandwich and waiting to see if your friends like it. A marketing tool for small and large businesses alike and been so integrated into a company’s success that it’s nearly impossible to manage without a social media marketing agency working with you on …
Social Media Agency Share Trends That are Taking Over 2020 Read More »
Modern-day professionalism extends far beyond wearing a suit to the office. A large percentage of employers look at your social profile before hiring you; some of them continue to look once you fill the position, so a simple one-time clean-up isn’t an option. Keeping your social media professional at all times will ensure you have …
Social Media Expert Shares Tips on How to Instantly Make Your Profiles Look Professional Read More »
Instagram continues to be one of the most popular social media platforms. Unlike other social media apps, Instagram has always put visuals at the core of its content. Brands will need a different approach compared with what they may utilize for other platforms like Facebook and Twitter. Learn why every brand needs to create an …
Social Media Consultant Shares Why Every Brand Needs to Create an Instagram Grid Style Read More »
Social media has become a staple of everyday life that most people simply couldn’t get away from even if they tried. The consistent influence of businesses have taken to social media to market their products, services, and connect to their audience in a way they were never able to before. Exactly how to go about …
The more people join social media the more complicated it becomes. Advertising a business on any social media platform seems to become increasingly difficult each year. Competition is fierce; before the advent of Facebook, Instagram, and Twitter you would take out an ad in your local paper and post flyers. You may get a few …
Social Media for Businesses: How to Streamline Processes Read More »