The holidays are right around the corner, and it’s never too early to start planning your social media calendar. Your social media accounts create sales opportunities, so it’s vital to remain professional and appropriate online. Learn what and how to post effectively on social media with our easy, handy holiday guide.
When and What to Post
Some holidays are primarily universal: Labor Day, Memorial Day, the Fourth of July, Thanksgiving, and Halloween are holidays most people celebrate in the United States. This means it’s generally safe to wish everyone a happy “insert holiday” on those particular days. However, you may want to be careful when it comes to religious holidays like Christmas and Easter. Although these two holidays are retail giants, they’re not universal.
Wishing someone Jewish, Muslim, or even Wiccan a “Merry Christmas” or “Happy Easter” may not get the response you’re hoping for. The key is to be mindful of what the holiday means, who is celebrating, and how you can tailor your message to the broadest audience possible.
Creative Ways of Posting
Remember that the point of posting is to create sales opportunities. Get creative and think of good ways to tie your good wishes and brand together.
Look at what other businesses are posting and how they’re relating that back to their brand. Follow suit with your own creative endeavors. An auto-maker, for example, might put Santa in a muscle car instead of a sleigh. While it’s a Christmas image, using “Happy Holidays” or some variation thereof can help to keep the message neutral.
Learn how to create eye-catching social media posts this holiday season here.
Do’s and Don’ts of Social Media
First, DO post about holidays. It’s important that your brand stays relevant while keeping both your existing and desired target audiences in mind.
DON’T post about every single holiday. Arbor Day, for example, may not have any relevance to your business. Columbus Day is a holiday that’s controversial in general, and you’re not going to lose anything by letting that one slip by.
When you post about Christmas, consider creating a “Happy Holidays” social media post. This keeps you sounding neutral and inclusive, from Thanksgiving through New Year’s.
Grammar and Professionalism
Whatever you do, keep your posts professional and your grammar proper. Good grammar will reflect your brand’s image and will always matter in your holiday social media strategy.
Don’t get political, and don’t get religious. Keep posts joyish, fun, and above all sincere. If you follow these tips, you’re on your way to a successful holiday social media season.
Stand out this holiday season with an impressive social media marketing strategy. Get results and contact Success City Online today!