Just like your diet once Thanksgiving rears its head, your marketing strategy fades away when the end of a year comes near. It’s easy to get swept up in the process of closing out existing strategies and prepping for what’ll come in 2019, but that’s no reason to let your social media presence slip. Creating and maintaining dynamite social media strategies could give you an end of the year push in your sales, raise brand awareness, and create new impressions on existing clientele. We’ve put together 7 of our best tips to dominate social media for the rest of 2018.
Freshen Up Your Look
Businesses on social media need to appeal, period. One of the ways that we suggest to get clients to pay attention is to change something up. Similar to when your cubicle buddy gets a new haircut and suddenly you’re paying more attention to them, updating your business’ profile picture, banner, and tagline could grab the attention of even the most passive customers.
Live streaming has been the titan of 2018 social media, and there’s no stopping it now. Fall and winter are more laidback seasons, but that doesn’t mean that you can’t create engaging live streams that grab customer attention. Anything that you find interesting, or that is creative and different about your business can be live streamed. If you’re producing a certain product, consider putting a video up of how it moves down the production line. If you’re a comedian, crack some jokes. Whatever sets you apart from the competition is the perfect thing to live stream.
Assess Your Strategy
Who says you can’t shake things up in the middle of the year? Just because you put a plan in place doesn’t mean it’s necessarily the best for you, and there’s no shame in taking a step back to think about what’s working and not working in your existing plan. Consider hiring a social media expert to look at the pros and cons of your strategy – they’ll be able to offer advice about how to maximize both what you’ve got and how to drop what’s not so hot.
Consider an Influencer
While this tip may not work for every company, it might work for yours. Social media influencers are who define what’s hot and what’s not in a wide variety of industries. Restaurants, clothing brands, and even services (such as GrubHub) are able to be promoted by an influencer. We’ve seen a big rise in local promotion, so check out anybody who tags your area and consider investing some of your advertising budget with them.
Don’t Ignore Instagram Stories
When Instagram changed its algorithm, posts moved from being displayed in chronological order to being displayed according to what Instagram thinks you’ll like the most. While this is great if you’ve got a super-fan, it might make it hard to attract new followers. Fortunately, Instagram stories have seen a huge boost amongst even casual users. Creating engaging content that doesn’t stick around for too long leaves customers wanting to check in regularly and make sure they haven’t missed anything.
It seems like a no-brainer, but a good chunk of businesses lose out on a lot of potential customers by not engaging regularly with them. Social media is social, which means that people want to actually talk to you. Whether it’s responding to questions, throwing up a witty comment, or even something as small as hitting ‘like’ on someone’s comment, engaging with customers will boost your business to the top of their minds.
Mix It Up With Content Marketing
Content marketing is so pervasive in the social media world that you probably don’t even notice it half the time. Content marketing can range from nearly everything – a blog post, an infographic, a video. At its core, content marketing is promoting yourself through some form of storytelling. By using your own voice and creativity, you can humanize your business and connect with others.