Any business owner has a million different things to deal with on any given day. Between dealing with day-to-day operations, staff, unforeseeable issues, and more, you need to grow your brand consistently. Digital presence is more important now than ever; more consumers turn to the internet for their business needs. Shopping is done online, businesses are discovered through Google, and social networks teach consumers about new and exciting brands. The unfortunate part of this online consumer base is that everyone has the opportunity to have equal exposure; if you don’t know what you’re doing, you could succumb to the rising tide of competition. This potential for wasted investments is only one reason you should hire an agency to manage your Google and Facebook ads. We’ve put seven more below – read on to learn more!
1. Managing Google and Facebook Ads Is Time Consuming
As mentioned above, running a business takes a lot of time. There are so many things to manage each day that it may be hard to squeeze in all the time needed to develop everything needed for digital content. It would be best if you came up with an idea, create graphics for it, figure out which channel it’ll do best on, write a witty caption, post it, respond to comments, invite new followers, and of course, track whether or not it’s a compelling post. Hiring a competent agency like Success City Online removes all these time-consuming tasks, which allows you to focus on keeping your operations smooth.
2. Graphic Design Is Part of the Package
One of the biggest perks of working with a professional agency is they do the graphics for you. Digital media is so much more than conveying information; everything from your colors to your graphic sizes is part of your brand. Having a firm grasp on what graphics work well online and also being able to incorporate them into your brand standard is a huge part of getting a good ROI on your Google and Facebook ads.
3. Keyword Optimization Is A Modern Art Form
Much like graphic design, keyword optimization isn’t something that someone can learn overnight. ‘Keywords’ are the specific terms you write into your digital ads. When creating an ad, you find a keyword you want to highlight about your brand, for example, ‘local dog grooming’ if you have a grooming business. Work it into your ad correctly, and Google will promote your brand higher over others. Pick the wrong keyword, and you can waste your money. Hiring an agency to manage your keywords will make sure you hit the target each time.
4. Each Software Operates Differently
Google’s interface is different from Facebook’s, which tries to use Instagram but different from Tiktok. Each platform has its back-end, and each back-end requires experience to operate correctly. An agency comes equipped with all the expertise needed to optimize ads on each platform, saving you the hassle of navigating the intricacies.
5. Digital Ad Agencies Can Optimize for Your Sales Needs
Agencies understand online consumers’ needs, making it easy to transition into any brand’s sales funnel. Targeting someone to purchase ladies’ jeans will be different from finding a consumer looking for property management services. Agencies like Success City Online can reverse the targeting process and locate someone looking for the company instead of looking for clients.
6. You May Be Avoiding Markets Good for You
Advertising sometimes requires thinking outside of the box. For Google and Facebook ads, managing agencies need to be creative. Many people utilizing these platforms sticking to just one or two target demographics could be isolating other prospects. Agencies will analyze ad performance for you to find out what works and what doesn’t, which includes which markets you need to target to get the best return on investment.
7. Agencies Are More Experienced
Most simply, agencies have more experience at managing Facebook and Google ads than any business owner. Even with a full-time social media marketer working on staff, you still won’t be able to get the multifaceted experience that comes with a team of experts. Multiple people who have been working with online platforms for years are guaranteed to bring you the results you want.
For more common digital marketing and other related topics, please contact Success City Online.