Instagram offers far more than moody pictures of foods and mountains. For small businesses, it can be an effective tool to reach huge groups of followers, sometimes earning them thousands of exposures at a time. This amazing platform has grown exponentially over the past few year, and it’s only going to get bigger!
According to recent data, Instagram has 300 million daily active users and 500 million monthly active users as of June 2016. Looking just at the U.S., there are an estimated 89.4 million active users. This equates to 27.6 percent of the total U.S. population — now that’s quite a big reach!
Table of Contents
To get started, read on below for the ultimate tips for using Instagram for your small or big business:
1. Personify Your Brand
Even if you have dozens of different people working your Instagram account, you have to ensure they speak with a singular voice. Imagine that one passionate person ran your company. This person represents all of the values of the brand. What would they say? More importantly, what types of photos would they capture? Are they funny? Thoughtful? Inspirational? Poignant? Artistically inclined?
They can be all of these things or none of them as long as they have consistent ways they engage with the world around them. Develop a vocabulary guide for your brand. Also, try to approach the images you share in a certain way so that your audience gets the feeling that one person is manning it all. No matter if you are taking a picture of your office or something you saw outside that reminded you of the brand, it should relate to the business’s interests more so than your own.
2. Think Visually!
Images should be posted for the sake of the image and its appeal on its own. The text you add can lend context, but never expect people to read your caption just to make sense. Make sure the photos your shooting reflects your brand. Having a cohesive feed is important to keep your followers engaged and inspired.
3. Learn When to Post and How Often
As you gain an audience, experiment with posting at certain times of the day. You will eventually determine when your posts are likely to get the most engagement and how many posts a day keep that engagement high. To save you some time, you can also use Later app to manage and schedule your photos. It’s the safest and easiest way to post your photos from another app.
4. Connect Instagram to Your Social Media Marketing Strategy
Instagram can instantly cross-post with Facebook, letting you quickly pad out content for any fan pages you have. It can also cross-post to social media channels like Tumblr or Twitter, providing visual content to all channels and growing your potential engagement.
Social media for small business owners can also employ a diverse approach, utilizing tools like Instagram advertising or user-generated content campaigns to spread the word about your brand.
5. Look to Instagram Experts for Guidance
Companies of all sizes and types can take advantage of Instagram’s huge exposure reach, presuming they develop a knack for the kind of content audiences enjoy. But if you don’t have a clue on what your Instagram feed should look like, be sure to contact your local social media marketers in Las Vegas – Success City Online.
We can help you manage or produce content, so you don’t have to sacrifice your time learning the tricks of the trade. We ensure your values shine through while offering your audience intriguing and beautiful photos worth clicking on.
Contact us today about our small business social media marketing services!