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10 Ways to Improve Your Twitter Strategy

If you are a business owner and you’re looking for simple ways to improve your Twitter strategy, here are ten easy-to-apply Twitter tips that you can use.

1. Optimize Your Brand’s Twitter Profile

Use your brand logo as the user photo. Do not use your personal photo or stock images. Use your brand name as the user name and not your personal name. Don’t forget to put your brand’s or business’s location, website address, description on the profile.

2. Be Consistent With Your Tweets

Your brand’s Twitter activity should be planned and consistent. Whether you decide to send 5 tweets or 10 tweets daily, it’s all up to you. What’s important is to set up a daily goal and try to stick to it.

To help you feed and track your Twitter account, use Buffer. This social media tool has tremendously enhanced our twitter account, @successcitylv. We were able to compose, schedule and create an image, all in one app.

3. Interact With Your Brand’s Followers

Interact with your brand’s followers by replying them and retweeting their tweets. You should do this every day. Engaging with your followers is vital in growing your audience. Your followers typically unfollow inactive users. Be sure to visit, to find out when most of your followers are online.

At Success City Online, we’ve set up a time to interact with our followers. This way we can build relationships with our audience as well as the top influencers in the industry.

4. Use Keyword Hashtags In Your Tweets

Hashtags help your tweets become more engaging to followers and also increase retweet rates. Go to It provides you related and trending hashtags in your industry. Also, be sure to hop on the latest trending hashtag in your industry.

Whether it’s a product, blog entry, or general announcement, make sure you include a link on that page for higher engagement. Be sure to shorten your link as well. You can use a tool

6. Ask For A Retweet

Simply ask your brand’s followers to engage with your business online. You will get a higher retweet rate this way.

7. Make Your Tweets Short and Sweet

Tweets with shorter content perform better on Twitter. Save your longer content for your next blog entry. You should also include a photo in your tweets. Tweets with photos are more likely to be retweeted.

8. Schedule Your Tweets

If you don’t have the time to update your brand’s Twitter and other social media accounts all day long, use social media scheduling tools or applications. Tools like Hootsuite, Sproutsocial, and Buffer allow you to schedule tweets in advance.

9. Monitor Brand Mentions

Engage in your brand’s relevant conversations to react quickly and efficiently with potential customers.

10. Participate In Twitter Chats

Participating in Twitter chats is a great way to connect with customers, build authority in your industry, stay informed with industry updates, and promote your brand or business.

Keeping your brand’s account updated and always interacting with followers are effective Twitter marketing strategies. Optimizing your brand’s profile by following the suggested tips above.
Managing social media for an entire business can be overwhelming, especially when you have so many other things to worry about. Let Success City Online help you make the most of it. We can help you keep up with the continuously changing practices of social media management.

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